GABRIELLE CHANEL, ONE OF THE MOST FAMOUS DESIGNERS OF THE 20TH CENTURY, OPENED THE "CHANEL MODE" HAT STORE IN PARIS IN 1910. HER PHILOSOPHY OF "FASHIONS CHANGE, BUT STYLE ENDURES" LED HER TO CREATE WRISTWATCHES, STARTING WITH THE PREMIÈRE IN 1987, FOLLOWED BY THE J12 WITH CERAMIC EXTERIOR IN 2000.
Today, the company has evolved into a manufacture, assembling high-performance Kenissi calibers and complex Haute Horlogerie movements in its own factory in La Chaux-de-Fonds, Switzerland.
https://www.chanel.com/jp/